Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving your website’s visibility in organic (non-paid) search engine results. Good SEO means more people find your site, stay longer, and take actions that help your business. This guide walks you through what SEO includes, what you get in a typical plan with us, and what we need from you.

What SEO Includes

Here are the key components of a solid SEO strategy:

Keyword Research — identifying the words and phrases people use to find businesses like yours. Helps target content and pages to what your audience actually searches for. ([seo.com](https://www.seo.com/basics/))
On-Page SEO — optimizing individual pages: title tags, meta descriptions, headings (H1, H2, H3), URLs, internal linking, image alt text, content structure. ([seo.com](https://www.seo.com/basics/))
Technical SEO — backend aspects like site speed, mobile responsiveness, secure hosting (HTTPS), XML sitemap, robots.txt, structured data. ([siteground.com](https://www.siteground.com/kb/seo-general-guide))
Content Strategy and Creation — writing useful content that matches what your audience wants; includes blog posts, educational content, FAQs. Helps with ranking and user engagement. ([seo.com](https://www.seo.com/basics/content/))
Local SEO (if relevant) — optimizing for local searches: business listings (Google Business Profile etc.), consistent name/address/phone (NAP), reviews, localized content. ([seo.com](https://www.seo.com/basics/))
Monitoring & Reporting — tracking rankings, traffic, user behavior; tools like Google Analytics, Search Console; regular reports with insights and proposed changes.

What You’ll Get with Our SEO Service

When you engage us for SEO, here's what we typically provide:

Monthly keyword research and suggestions specific to your business goals
On-page optimization of up to X pages (titles, meta, headings, internal links)
Technical audit and recommendations (speed, mobile, HTTPS)
Content calendar or topics suggestions; sometimes content creation (blogs, updates)
Local SEO setup or review if applicable
Monthly reporting: traffic, keyword ranking, site health, suggestions for next steps

What We Need from You

To make SEO work well, we’ll need your help with:

A list of your top competitors or sites you see as modeling best practices
Your main business goals, target audience, and areas you want to grow
Access to analytics tools (Google Analytics, Search Console)
Access to your CMS/dashboard to edit pages and SEO elements
Brand style guidance, tone, and content preferences
Feedback and timely content approvals

Common SEO Mistakes to Avoid

Here are things many people do that hurt their SEO:

Using generic or vague title tags and meta descriptions — same text across multiple pages
Stuffing keywords: repeating them unnaturally rather than setting user-friendly content.
Having duplicated content (same or very similar text on multiple pages)
Ignoring mobile or slow page load times — users leave early, search engines penalize speed.
Broken links, missing alt text on images, outdated content left unreviewed.
Not adjusting to algorithm changes or search intent. SEO is continuous, not “set and forget.”

How Long Before You See Results

SEO takes time. Generally:

Some technical fixes and on-page changes can show improvement in a few weeks
More visible ranking changes often take several months — content, relevance, competition all matter
For local SEO, reviews, listing access, and content updates can speed progress

Need Help with SEO?

If you’d like assistance with any of these:

Full technical audits or website health checks
Keyword strategy or content planning
Fixing speed or mobile performance issues
Local SEO setup or multi-location optimization

Please submit a ticket via our Support Center: support.76designsolutions.com

Search Engine Optimization